Pricing · Go-to-Market · Growth

You Don’t Need a Consulting Team of 5 or More Persons. You Need a Former Simon-Kucher Director Who’s Already Solved This — in Seven Countries.

Pricing overhauls worth €3–4M in identified revenue. Go-to-market launches that beat targets by 150%+. Growth plans that doubled profit in four years. Lustig Consulting brings that same Director-level Simon-Kucher rigor — built across Germany, Austria, Switzerland, Ireland, France, the US, and Estonia — to companies too fast to wait on a big-firm program. Same discipline. Sized to fit. Run by the person who does the work.

Exploratory Session Inquiry
What We Deliver

Three Ways to Capture Value, Sized to Your Team

Monetization Mastery Sized to Fit

2–4% revenue increase and €3–4M in additional revenue identified for a PE-owned gas company — in one year. 10–20% sales growth for a state-owned software and platform company after a pricing and product redesign. Proven as a Director at Simon-Kucher — now built for a team your size, in weeks, not quarters.

Go-to-Market Command for Scale-ups

150%+ of market-entry target hit, plus €2.0M+ in funding secured, for a pre-seed electricity start-up. 40%+ revenue growth and 20%+ cross-sell into the existing base for an SME entering a new market. No 12-month roadmap. No committee.

Growth Strategy a Small Team Can Actually Run

5%+ revenue growth and 15%+ cost reduction for an SME multi-utility company. 140%+ revenue growth and 200%+ profit growth over four years for a larger telecom operator. A plan with owners, deadlines, and no conflicting goals — because your team has to run it, not just read it.

The Rigor of a Big Firm. None of the Overhead.

Before founding Lustig Consulting, Renato spent more than three years as a Director at Simon-Kucher, delivering pricing, go-to-market, and growth mandates across Germany, Austria, Switzerland, Ireland, France, the US, and Estonia. Every number above is a real, anonymized client result — not a target.

The difference: you get one senior advisor, not a pyramid of juniors learning on your budget. No hand-off to associates. No framework that sits in a drawer. Just someone who has run this before, at your table, moving at your speed.

Collaborative. Evidence-based. Built to be run by teams without a program office.

Ready to Capture What You’re Leaving on the Table?

Start with a free exploratory session — no pitch, no obligation. We’ll look at where the value is sitting, and if it’s a fit, you’ll get a proposal built around your team and your numbers, not a boilerplate pitch.

Exploratory Session Inquiry